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Our Mission
We focus on creating the healthiest and best tasting snacks you can trust with nutrient dense superfoods to fuel your life.
How It All Began
Founded by Joseph D'Alfonso in 2019, Fix Fuel answers the question: Do we have to sacrifice flavor for fuel?
My journey to founding a superfood snack company started on the greens of the golf course. As a professional golfer, I quickly realized that maintaining peak performance required more than just practice; it hinged on proper nutrition. During long tournaments, I struggled to find snacks that provided the right balance of energy, nutrition, and taste. Many options were either filled with sugar or left me feeling sluggish.
This sparked an idea: why not create a line of superfood snacks that would not only fuel athletes but also appeal to anyone looking for a healthy and delicious option? I began experimenting in my kitchen, blending nutrient-rich ingredients that I had come to appreciate during my training. I was focused on wholesome, clean ingredients that support energy and recovery.
I gathered feedback from fellow athletes and health enthusiasts, which helped me hone the product line. The goal was to create snacks that would keep me and others energized and focused, both on the course and in everyday life.
FIX FUEL was launched in 2019, emphasizing quality, sustainability, and the benefits of superfoods. What started as a personal need has blossomed into a mission to empower others to fuel their adventures—whether on the golf course or beyond.
Joseph D'Alfonso
FIX FUEL Founder
PGA of Canada
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